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8:37 p.m. - 2003-09-14
no logo

i've been reading Naomi Klein's No Logo, and it's really got me thinking. she's writing about the 90's, and the way the major labels and companies looked at minority groups protesting, university students getting up in arms over political (in)correctness, and the power of brand loyalty. and indeed, when companies starting shifting over to empowering women in their ads, or supporting gay pride, or representing a rainbow of races enjoying a coke together, it wasn't about politics or beliefs or shifting sympathies - it was about cornering niche markets, and it worked like a charm. showing that you support lesbian identity, riotgrrls or non-sweatshop labour doesn't reflect true company policies, it just indicates which demographic a certain company sees as being the most lucrative.

and, with that in mind, coors and budweiser have clearly decided that homophobic, misogynistic rednecks are the ones with the highest disposable income. and i think they're right. because the hippy-trippy, tree-hugging, environmentally responsible vegan lesbians, and the hip, micro-brewery-devoted, fair-trade-coffee-drinking, hybrid-car supporting gay men are frittering away their incomes on non-sweatshop-labour clothing. fair trade coffee. organic produce. hemp shoes. installing solar panels. trips to burning man.

no disposable income for cheap beer.

no point here. just reading and thinking.

 

 

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